Hey there! 👋

I'm Leonardo Clavijo

I’m a Multimedia Designer looking to transition into Social Media Management & Content Creation. My Graphic Design skills not only contribute to aesthetic appeal but also offer a strategic advantage in creating visually compelling content for social media campaigns.

Currently based in Ecuador. Seeking a remote role as a Social Media Manager & Content Creator. Open to relocation if required.

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/e980c9e7-5d15-4056-bb60-fc9803a1590d/bac97256-f617-445d-b8d6-6df569a097d3/LinkedIn.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/e980c9e7-5d15-4056-bb60-fc9803a1590d/bac97256-f617-445d-b8d6-6df569a097d3/LinkedIn.png" width="40px" /> LinkedIn

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/e980c9e7-5d15-4056-bb60-fc9803a1590d/2733ae02-b5bc-412c-8082-a3cdff05731a/icons8-whatsapp-240.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/e980c9e7-5d15-4056-bb60-fc9803a1590d/2733ae02-b5bc-412c-8082-a3cdff05731a/icons8-whatsapp-240.png" width="40px" /> Let's Chat!

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Professional Experience

<aside> <img src="/icons/arrow-right-basic_blue.svg" alt="/icons/arrow-right-basic_blue.svg" width="40px" /> PERSONAL PROJECT | YOUTUBE CHANNEL “Individualitas” (Remote) February 2023 - August 2023

Created a YouTube channel with the main idea of promoting good values to the youth, such as critical thinking, discernment, and Empowerment. Every video was written, edited, conceptualized, and published by myself.

Crafted a targeted content strategy to address the specific needs and desires of the target audience.

Communicated with followers, responded to queries in a timely manner and monitored customer reviews and opinions.

Scaled the channel to 8k subscribers. The most viewed video got 200k views.

Used Creative Suite software for production.

Adobe Premiere Pro for video and sound editing.

Adobe Illustrator and Photoshop for Thumbnail Design.

Tracked YouTube metrics such as views, CTR, and CPM, and used analytics tools to evaluate performance and iterate tactical changes.

Planned a realistic content calendar based on my resources, employed time management tools, and organized tasks to maintain a steady flow of content production and ensure a consistent posting schedule.

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<aside> <img src="/icons/arrow-right-basic_blue.svg" alt="/icons/arrow-right-basic_blue.svg" width="40px" /> SHORT-FORM VIDEO EDITOR | FREELANCE (Remote)

August 2022 - Today

Helped content creators to edit raw footage, write scripts, manage posting and share their message.

Developed video content strategy for clients, aligned with their marketing goals.

Turned raw footage into engaging short-form video content for social media.

Crafted scripts that convey the client's message effectively, whether it's a short video for education, information or entertainment.

Developed sales strategies to secure clients and ensured the professional delivery of clients' expectations.

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<aside> <img src="/icons/arrow-right-basic_blue.svg" alt="/icons/arrow-right-basic_blue.svg" width="40px" /> JUNIOR MULTIMEDIA DESIGNER | FLOA BANK (Bordeaux-France)

September 2021 - March 2022

Collaborated with the marketing and content teams to produce video content tailored to the target audience.

Used video editing software (e.g., Adobe Premiere Pro, After Effects) to edit and enhance raw footage, incorporating graphics, music, and effects to create tailored videos.

Consistently met deadlines and maintained a content calendar to ensure a regular and engaging presence on the company's LinkedIn account.

Created digital media elements including social media visuals, banners, PDF documents, and infographics, all featuring the identity of the brand.

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<aside> <img src="/icons/arrow-right-basic_blue.svg" alt="/icons/arrow-right-basic_blue.svg" width="40px" /> GRAPHIC DESIGNER AND SOCIAL MEDIA INTERN | HARDDISKMUSEUM (Paris-France)

February 2021 - June 2021

Managed the Instagram account of “Harddiskmuseum”. Maintained a content calendar, ensuring the timely delivery of social media content. The goal was to increase awareness and bring more artists to the museum.

We scaled from 2500 → 4000 followers in 4 months.

Designed multiple social media visuals for Instagram.

Implemented public relations strategies to enhance the museum's visibility and reputation, resulting in increased media coverage and public recognition.

Designed marketing material such as Press Releases, Keynote Presentations and Newsletters. Ensuring a consistent and professional representation of the Harddiskmuseum's brand in all external communications.

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Background

<aside> <img src="/icons/graduate_blue.svg" alt="/icons/graduate_blue.svg" width="40px" /> FORMER EDUCATION

Visual Communication Bachelor | Ynov Campus - Bordeaux October 2021 - May 2022

Graphic Design & Digital Media Specialization | EPSAA School - Paris September 2020 - May 2021

Marketing Bachelor (BTS) | École Nationale de Commerce - Paris September 2018 - May 2020

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Skills

<aside> <img src="/icons/video-camera_blue.svg" alt="/icons/video-camera_blue.svg" width="40px" /> VIDEO PRODUCTION

Conceptualizing, scripting, and editing videos independently.

Incorporating graphics, music, and effects to enhance video content.

Collaborating with marketing and content teams to produce relevant video content.

Proficient use of video editing software like Adobe Premiere Pro and After Effects.

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<aside> <img src="/icons/new-alert_blue.svg" alt="/icons/new-alert_blue.svg" width="40px" /> SALES & CLIENT MANAGEMENT

Developed sales strategies to secure clients.

Ensured the professional delivery of clients' expectations.

Collaborated with clients to understand their needs and deliver tailored content.

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<aside> <img src="/icons/chart_blue.svg" alt="/icons/chart_blue.svg" width="40px" /> ANALYTICS & PERFORMANCE EVALUATION

Tracked YouTube metrics such as views, CTR, and CPM.

Used analytics tools to evaluate video performance.

Assessed social media performance and provided insights for improvement.

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<aside> <img src="/icons/color-palette_blue.svg" alt="/icons/color-palette_blue.svg" width="40px" /> GRAPHIC DESIGN

Creation of professional graphics that align with brand identity and campaign objectives.

Designing visually appealing posts for social media.

Using Adobe Illustrator and Photoshop for graphic design.

Keen eye for typography, colour theory, layout design, and photo editing.

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<aside> <img src="/icons/kind_blue.svg" alt="/icons/kind_blue.svg" width="40px" /> SOCIAL MEDIA MANAGEMENT

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<aside> <img src="/icons/gears_blue.svg" alt="/icons/gears_blue.svg" width="40px" /> CONTENT PLANNING & ORGANIZATION

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<aside> <img src="/icons/conversation_blue.svg" alt="/icons/conversation_blue.svg" width="40px" /> PROFESSIONAL COMMUNICATION

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Contact

👋 Let’s chat!

[email protected]

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